World-Class Sales Leadership. Without the Full-Time Cost.

Here's the reality — most small and medium-sized businesses don't need a full-time Chief Sales Officer or VP of Sales. Their team size and revenue stage don't require it. But they absolutely need the same quality of sales leadership, strategy, and execution that the billion-dollar company down the road has.

That's the power of the fractional model.

As your Fractional CSO or Fractional VP of Sales, Robert brings the full weight of his experience, proven frameworks, and executive-level leadership to your business — for a fraction of the cost of a full-time hire. You get the expertise without the overhead. The strategy without the guesswork. The leadership without the long-term commitment before you're ready.

Robert A. Lock, CEPA, CSL — Founder & President

Robert Lock has spent 25+ years in sales and sales leadership — building teams, fixing broken processes, and driving revenue growth across manufacturing, distribution, industrial, and professional services industries.

He's been in the room when deals get made and when they fall apart. He's built sales organizations from scratch and inherited ones that needed to be rebuilt. He knows what good looks like — and more importantly, he knows how to get there from wherever you are right now.

When he's not working with clients, Robert is deeply invested in the Denver business community — building relationships, sharing what he's learned, and connecting owners with the resources and partners they need to build something that lasts.

Based in Denver, Colorado.

Credentials:

• Certified Exit Planning Advisor (CEPA) — Exit Planning Institute

• Certified Sales Leader (CSL) — Sales Xceleration / CSL Sales Training

• Advisor & Partner — Sales Xceleration

• 25+ Years Sales & Sales Leadership Experience

Powered by the Best Fractional Sales Organization in the Country

Buffalo Mountain Sales Strategies is proud to operate as a certified advisor and partner with Sales Xceleration — the premier fractional sales leadership organization in the United States.

This partnership gives every Buffalo Mountain client access to world-class tools, assessments, training, and data-driven processes that most small businesses never see. These aren't generic sales templates — they are best-in-class, proven methodologies used by top sales organizations across the country, delivered locally by Robert and his team.

Robert's Sales Xceleration training includes achieving his Certified Sales Leader (CSL) designation through the CSL Sales Training program — a rigorous credential that reflects deep expertise in building and leading high-performing sales teams.

The Sales Xceleration advisor community also provides a powerful cross-market collaboration network — meaning your business benefits not just from Robert's experience, but from the collective intelligence of the best fractional sales leaders in the country.

Helping Owners Build a Business Worth Owning — and Worth Selling

Robert's entrepreneurial journey led him to the Exit Planning Institute (EPI) — and it changed the way he thinks about his work entirely.

Becoming a Certified Exit Planning Advisor (CEPA) gave Robert a complete view of the ecosystem that surrounds a privately-owned business — and how sales, revenue, and systematic growth fit into the much larger picture of building a company that is significant, transferable, and valuable on the owner's terms.

Because here's what most owners don't realize: the same sales infrastructure that drives revenue growth today is the single biggest driver of business value when it's time to exit. A company with a repeatable, scalable sales system is worth dramatically more than one where the owner is still the rainmaker.

Robert now works alongside a trusted network of partners — including Value Growth Advisors, Business Coaches, Financial Planners, Fractional CFOs, Tax Specialists, and Attorneys — to make sure clients are supported across every dimension of their business, personal, and financial lives.

Ready to Find Out What's Possible?

One conversation. No pressure. Complete clarity on where your sales operation stands and what it will take to grow.